NPCF204U and NPCF28Bx Sensor Hub now Equipped with Movea’s SmartMotion Technology for Motion Processing

Hsinchu, Taiwan, Dec.3, 2013 － Movea (www.movea.com), the leading provider of data-fusion and motion-processing technologies for consumer electronics, today announced its collaboration with Nuvoton, a leader in embedded controllers (EC) for the PC market, to incorporate Movea’s SmartMotion technology into the NPCF204U stand-alone sensor hub family and the NPCF28Bx family of integrated ECs. The integration of Movea’s highly accurate motion processing models into the Nuvoton products will enable OEMs to enhance consumers’ user experience by delivering compelling motion-driven applications and services for the tablet and notebook markets.

“We are striving to deliver advanced features that enhance the tablet and notebook user experience,” explains Erez Naory, senior marketing director of client products at Nuvoton. “Movea brings the motion processing expertise we need to provide highly accurate, innovative functions optimized for tablets and notebooks running Windows 8.1 or Android. Our sensor hub architecture and embedded controller combined with Movea’s SmartMotion processing technology enable system manufacturers to develop a wide array of intelligent applications to their customers while offloading the main processor, thus dramatically reducing system power consumption. Furthermore, integration with the EC provides impressive power savings, a smaller board footprint and a greater cost advantage compared to a stand-alone sensor hub device.”

Movea’s sensor-hub solution offers a comprehensive set of software, firmware and tools to enable an advanced motion-based user experience. Gathering data from an accelerometer, gyroscope and magnetometer, Movea’s firmware delivers 3D orientation, tilt-compensated eCompass and continuous auto calibration to Nuvoton’s solution for Windows 8.1 and Android platforms. Additionally, the NPCF204U and NPCF28Bx family of devices include a hardware sensor fusion accelerator (SFA) optimized for the sensor fusion algorithm, facilitating the integration of Movea’s SmartMotion embedded software for an ultra-efficient and low power solution. Moreover, these new families of devices support various third-party sensors allowing greater flexibility in sensor selection.

“To respond to consumers’ increasing appetite for more natural and intuitive user interfaces, Nuvoton and Movea are forging a path to smarter, context aware devices, delivering new high performance and low power functionalities through these new products,” said Wahid Issa, vice president of marketing at Movea. “We’re excited to partner with Nuvoton to lay the groundwork for enhanced applications that leverage motion sensing capabilities and deliver an easier way for consumers to interact with their devices.”

Nuvoton’s strong presence and experience in the PC market together with Movea’s advanced algorithms result in a cost-effective, power optimized solution for tablets and notebooks. The NPCF204U stand-alone family and the NPCF28Bx family of integrated embedded controller and sensor hub are now available to select customers.

About Nuvoton Technology Corporation
Nuvoton Technology Corporation (NTC) was founded to bring innovative semiconductor solutions to the market. NTC was spun-off as a Winbond Electronics affiliate in July 2008 and became public in September 2010 on the Taiwan Stock Exchange (TSE). Nuvoton Technology focuses on development of analog/mixed signal, microcontroller, cloud and computing products and has strong market share in Industrial, Consumer and Computer markets. Nuvoton owns a fab, featuring customized processes for analog, power and MCU products. Besides in-house IC products, the wafer fab also provides part of its capacity for foundry services. Nuvoton Technology provides products with a high performance/cost ratio for its customers by leveraging flexible technology, advanced design capability and integration of digital and analog technologies. Nuvoton offers superior service and continues to realize its vision: “To be an indispensable partner to industry leaders.” Nuvoton values long term relationships with its partners and customers and is dedicated to continuous innovation of its products, processes and services. The company has established subsidiaries in the USA, China and Israel to strengthen regional customer support and global management. For more information, please visit www.nuvoton.com.

About Movea
Movea is the leading provider of data fusion and motion processing firmware, software, and IP for the consumer electronics industry. Thriving on its portfolio of more than 480 patents, Movea licenses its unique data fusion technologies to customers in three primary markets: mobile, interactive TV and sports. Its platform of data fusion models and developer tools enable customers and partners to quickly and easily add interactivity and awareness to their products. As a result, customers can reduce the risk, cost, and time-to-market for delivering compelling new features that differentiate their products, enhance the consumer experience, and deliver more end-user value.

Movea has a global presence with headquarters in Grenoble, France, subsidiaries in the U.S. in Silicon Valley, Calif., and Seoul, South Korea, as well as technology and manufacturing partners and distributors around the world. The company was recently named a “Cool Vendor for 2012” by leading analyst firm Gartner Inc. For more information visit www.movea.com or follow us on Twitter at @MoveaDataFusion.

*Note: Nuvoton is a registered trademark of Nuvoton Technology Corporation. All other trademarks and copyrights mentioned herein are the property of their respective owners.

Press Contact for Nuvoton:
Erin Chou
Professional Assistant Manager
Marketing Communication Department
Nuvoton Technology Corporation
Email: chchou7@nuvoton.com
Tel: +886-3-5770066 ext.1086

Press Contact for Movea:
Jon Diaz
Email: jdiaz@racepointgroup.com
Tel:+1-415-694-6708